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CMOs: Can Category Creation be Your Ticket to Being the Hottest Brand in the Room?

CMOs: Can Category Creation be Your Ticket to Being the Hottest Brand in the Room?

ByJaydip Sikdar March 3, 2025
I heard something interesting on my morning walk today that stopped me in my…
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How B2C Marketing Leaders plan to prioritize AI agents in their marketing in 2025?

How B2C Marketing Leaders plan to prioritize AI agents in their marketing in 2025?

ByJaydip Sikdar January 19, 2025
Last week, I attended a webinar on B2C Marketing Predictions for 2025 by…
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Mudrex’s full-page ad in the Economic Times is a lost opportunity as a Crypto Platform brand

Mudrex’s full-page ad in the Economic Times is a lost opportunity as a Crypto Platform brand

ByJaydip Sikdar January 6, 2025
This morning, I woke up to a back-to-back full-page ad on the front page of the…
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Marketing at a startup? Jason Lemkin of SaaStr explains why less is more

Marketing at a startup? Jason Lemkin of SaaStr explains why less is more

ByJaydip Sikdar January 4, 2025
I listened to another fantastic podcast episode of Exit 5 by Dave Gerhardt on my…
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Avoid these Positioning & Messaging mistakes in 2025 if you are an early-stage SaaS startup

Avoid these Positioning & Messaging mistakes in 2025 if you are an early-stage SaaS startup

ByJaydip Sikdar January 1, 2025
Solid positioning is a foundation for your product’s success. Yet many…
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Can PLG alone drive growth for early-stage SaaS startups?

Can PLG alone drive growth for early-stage SaaS startups?

ByJaydip Sikdar December 31, 2024
PLG or Product-led growth has been a preferred strategy for many product…
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Cut the fluff if you want to get faster traction for your product with your ICP

Cut the fluff if you want to get faster traction for your product with your ICP

ByJaydip Sikdar December 25, 2024
Almost every founder I meet suffers from the same epidemic. It is widely known…
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Hello,

I’m Jaydip

Welcome to Unstoppable Club! I want to thank you for dropping by. If you are here, you may be interested in B2B Marketing, Product Marketing, AI, Digital Marketing, Customer Success, or Technology Startups (not in any particular order).

I am a Marketing Consultant and an early-stage Startup Advisor. I work with founders and product leaders, help them with product positioning and messaging to support product led growth (PLG) and sales led growth (SLG) motions. I also help them build and amplify their stories using a unique content marketing system.

In this blog, I share my consulting experience with early-stage tech startups, customer and industry insights, real-life examples, startup growth stories, tools, templates, and occasionally some marketing hacks.

I have over 20+ years of experience in brand marketing, product marketing, customer engagement marketing, and customer success leadership, primarily in the technology industry.

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