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Continue reading →: CMOs: Can Category Creation be Your Ticket to Being the Hottest Brand in the Room?I heard something interesting on my morning walk today that stopped me in my tracks. I was listening to Melton Littlepage, CMO at 1Password, on Dave Gerhardt’s Exit 5 podcast. It is my usual chore in the morning. One line made me halt, rewind, and replay: “You can’t attribute your…
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Continue reading →: How B2C Marketing Leaders plan to prioritize AI agents in their marketing in 2025?Last week, I attended a webinar on B2C Marketing Predictions for 2025 by Forrester. During the webinar, there was a live poll where 100+ marketing leaders responded to a live survey asking where the leaders would prioritize AI agents in marketing. The host shared a total of six options to…
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Continue reading →: Mudrex’s full-page ad in the Economic Times is a lost opportunity as a Crypto Platform brand
This morning, I woke up to a back-to-back full-page ad on the front page of the Economic Times. With Trump returning to power, it looks like worldwide cryptocurrencies and the associated fintech platforms have received some fresh air. The full-page ad was from a fintech startup called Mudrex, an obvious…
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Continue reading →: Marketing at a startup? Jason Lemkin of SaaStr explains why less is moreI listened to another fantastic podcast episode of Exit 5 by Dave Gerhardt on my way to work this morning. Dave was chatting with his guest, Jason Lemkin, the founder of SaaStr. Jason runs SaaStr.com, the world’s largest community for SaaS executives, founders, and entrepreneurs, and SaaStr Annual, the world’s…
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Continue reading →: Avoid these Positioning & Messaging mistakes in 2025 if you are an early-stage SaaS startupSolid positioning is a foundation for your product’s success. Yet many early-stage SaaS startups make critical mistakes that stunt their growth. Avoid these positioning mistakes in 2025 By narrowing your positioning focus, crafting clear messaging, and prioritizing customer feedback, you’ll set your startup apart in a crowded 2025 SaaS landscape. …
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Continue reading →: Can PLG alone drive growth for early-stage SaaS startups?
PLG or Product-led growth has been a preferred strategy for many product startups in the SaaS software space. It is a cheap, efficient, and scalable way to test a product, get feedback, drive adoption, and, to some extent, drive virality (using community power). The end objective is to drive growth…
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Continue reading →: Cut the fluff if you want to get faster traction for your product with your ICP
Almost every founder I meet suffers from the same epidemic. It is widely known as FOMO or ‘Fear of Missing Out’. Their fear may be legit through their founder’s glasses, but they are not necessarily true. Your buyers are interested to know: If you are an early-stage startup founder, you…
Hello,
I’m Jaydip
Welcome to Unstoppable Club! I want to thank you for dropping by. If you are here, you may be interested in B2B Marketing, Product Marketing, AI, Digital Marketing, Customer Success, or Technology Startups (not in any particular order).
I am a Marketing Consultant and an early-stage Startup Advisor. I work with founders and product leaders, help them with product positioning and messaging to support product led growth (PLG) and sales led growth (SLG) motions. I also help them build and amplify their stories using a unique content marketing system.
In this blog, I share my consulting experience with early-stage tech startups, customer and industry insights, real-life examples, startup growth stories, tools, templates, and occasionally some marketing hacks.
I have over 20+ years of experience in brand marketing, product marketing, customer engagement marketing, and customer success leadership, primarily in the technology industry.
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